Winter Intern/Team Lead
New York, NY
Please reach out to me to see materials from the integrated advertising campaign my team created at VML.
At VML, I led a team of six Mizzou students in a two-week intensive campaign development program to create and pitch an integrated B2B advertising campaign to a client. Three student teams developed campaigns to be pitched to the client.
The opportunity was made possible by my acceptance into a program through the Missouri School of Journalism.
My ability to discuss the details of my work is limited, but please reach out to learn more about my work for VML.
What I did (day-to-day)
Led team of six interns to create and present integrated B2B advertising campaign to a Fortune 500 client
Led surveys and in-depth interviews to build primary research
Held strategy discussions based on research, coordinated ensuing media plan
Developed copy within detailed campaign plan book for client
Built team presentation with team, led presentation script writing
Delivered 30-minute presentation with five team members on integrated campaign to client and VML employees