Please reach out to me to see materials from the integrated advertising campaign my team created at VML.

At VML, I led a team of six Mizzou students in a two-week intensive campaign development program to create and pitch an integrated B2B advertising campaign to a client. Three student teams developed campaigns to be pitched to the client. 

The opportunity was made possible by my acceptance into a program through the Missouri School of Journalism. 

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My ability to discuss the details of my work is limited, but please reach out to learn more about my work for VML. 

What I did (day-to-day)

• Led team of six interns to create and present integrated B2B advertising campaign to a Fortune 500 client 

• Led surveys and in-depth interviews to build primary research 

• Held strategy discussions based on research, coordinated ensuing media plan 

• Developed copy within detailed campaign plan book for client 

• Built team presentation with team, led presentation script writing 

• Delivered 30-minute presentation with five team members on integrated campaign to client and VML employees