top of page
Account Manager
Columbia, MO

As an Account Manager for RY (now called Matchbook Marketing), I led a team of copy editors, strategists, and designers to expand recognition of and interest in a Columbia e-gift card platform created to fuel local business. One question we had to tackle: how do we market an app that isn't out yet, and doesn't yet have a launch timeline? Our answer lied in telling the story of Mitto's spirit through the lens of Columbia's one-of-a-kind local businesses. 


My team helped build Mitto's marketing strategy and carried out social media goals to provide a solid brand foundation for the app moving forward. Although the creators weren't able to profitably launch the app, my team created a platform that supported their goals to support local business and highlight local stories.

Below my 'What I did' description, you'll find a few pieces of my team's work for Mitto. 

What I did (day-to-day)
  • Led team of strategists, copywriters, designers to build interest in an app that would enable digital e-gift card access 

  • Developed relationship with Mitto owners, liaised between team and client 

  • Led marketing, media relations strategy in coordination with client 

  • Built landing page site for Mitto app to be launched with app unveiling 

Mitto site landing page
mitto brand standards.jpeg
Mitto brand standards
Two creative briefs created for client — one for the first six months of work, another for the final six months
Screen Shot 2024-01-21 at 11.51.39 AM.png
Screen Shot 2024-01-21 at 11.51.52 AM.png
Screen Shot 2024-01-21 at 11.50.03 AM.png
Screen Shot 2024-01-21 at 11.50.29 AM.png
Mitto Instagram profile
Asset 1.png
Asset 2.png
Infographics on local business (designed by Billie Huang)
Digital strategy for client
bottom of page